UNDP Launches Climate Change Advertising Campaign
March 2009: The UN Development Programme (UNDP), as the UN global development network and based on its belief that climate change is the defining human development issue of the current generation, has launched a global advertising campaign seeking to help mitigate greenhouse gas emissions.
The campaign is based on the argument that the best form of insurance we can give to our children is to reduce greenhouse gases within the next 10 years by doing 12 simple things to reduce our carbon footprint. The list includes: turn off electronic appliances; be precise when doing things to avoid wasting energy; close refrigerator doors; properly inflate your tires to improve automobile fuel efficiency; use cloth shopping bags and avoid buying products that use too much plastic; use a fan instead of an air conditioner; drive less; optimize your car speed; drive a hybrid car; replace incandescent light bulbs with compact fluorescent light bulbs; choose food produced close to your home; and recycle and consume less. [12 Simple Things] [UNDP Climate Change Advertising Campaign Poster]