UN Partners with Global Advertising Community to Combat Climate Change

Global advertising leaders and Ban join forces to fight climate change 22 September 2008: UN Secretary-General Ban Ki-moon held the

first-ever meeting with over 20 global advertising companies to drive support

for a comprehensive UN communications initiative to help combat climate change.

The meeting was timed with the start of both the 63rd UN General Assembly and

the fifth annual Advertising Week. At the meeting, Ban and the companies

launched a partnership to support UN-led efforts to reach agreement on cutting

greenhouse gas emissions at the Copenhagen climate meeting in December 2009.

Noting that global warming affects everyone, the Secretary-General stressed the

need for the UN to mobilize partners in the private sector and in civil

society. The next steps will include establishing objectives to be unveiled on

the sidelines of the next UN climate conference in December 2008. [UN

Press Release, 22 September 2008]